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Yo-Zuri – Japanese fishing lures and squid jigs
Yo-Zuri is a world-famous Japanese brand specializing in premium fishing lures, squid jigs, and artificial baits. For decades, Yo-Zuri has been trusted by anglers for its innovative designs, lifelike finishes, and reliable performance in both saltwater and freshwater environments.
The Yo-Zuri product range includes realistic minnows, trolling baits, squid jigs (Egi), poppers, and surface lures designed to mimic natural prey with unmatched precision. Built with Japanese craftsmanship, advanced balance systems, and durable materials, Yo-Zuri lures offer superior casting distance, swimming action, and strike rates across multiple fishing techniques.
- Premium Japanese fishing lures for saltwater and freshwater
- World-class squid jigs (Egi) for squid and cuttlefish
- Durable trolling baits, minnows, and surface lures
- Trusted brand by anglers and professionals worldwide
Yo-Zuri combines traditional Japanese craftsmanship with modern fishing innovation, delivering artificial baits that stand out for their quality and effectiveness. Whether casting from shore, trolling offshore, or targeting squid at night, Yo-Zuri lures ensure reliability and success on the water.
Why choose Yo-Zuri: authentic Japanese fishing lures – world-famous squid jigs – durable designs trusted worldwide by anglers.